Refocus your business

How to get refocused in the New Year

Welcome, 2021! Thank God you’re here! Even though things won’t change overnight, there’s a mindset that 2020 just needs to be gone! Done! Buh-bye!

With the coming of a new year, it’s a great time to get refocused in all areas of your life. But for the sake of this article, I want to talk about your small business.

What does it mean to refocus

Do you know what it means to refocus? In terms of business, it could mean adjusting your vision. Or maybe reallocating resources.

But how exactly do you do that?

2 easy steps to help you get refocused

You have to start with your vision. What, historically, has been the vision of your business? For some, this will be easy to answer. For others, not so much. But don’t worry, we’ll get there!

1. What is your vision?

Ask yourself these questions:

Why did you start your business?

Who do you want to service/help?

Let’s look at my business as an example.

Why did I start my business?

I started my business so I could be home with my kids but still use skills that I’ve learned over the years. As a Virtual Assistant, I want to help small business owners who need support but don’t need a full-time employee.

Who do I want to service?

I want to provide services to small business owners.

More specifically, through my articles and products – I want to help NEW freelancers who have questions and don’t have time to take all of the courses or read all of the books.

I want my articles to be short, easy to read, and include just a few actionable items so that someone new can use the information NOW.

Why? Because I’ve purchased and taken soooo many courses and I feel like I could’ve gotten the info in so many fewer words! Lol, but I totally get it – I mean, they needed there to be more content to sell it, right?🤷‍♀️

Now, looking back, my vision hasn’t always been this clear. As I’ve written more articles, it’s really hit me that I think I can help new freelancers.

So that’s my new vision. This will help me stay focused when I’m thinking about what I need to do on a daily basis.

2. Reallocate resources

When we say resources, we could be talking about money or time. Ooooh, tricky! Yes, time is one of our most valuable resources!

Are you spending your time wisely? Based on your vision, should you adjust the use of your time?

I’m not adjusting my time spending habits, per se, but I did come up with a daily and weekly checklist system to keep me on track. So many times I feel like I get to the end of the day and I haven’t done something I’m supposed to do.

It seems so simple! Like, duh! But sometimes we overlook the easiest things.

Refocus and Grow Your Small Business

Now you do it!

  1. What’s your vision for your business? Are you happy with it?
  2. Do you need to adjust your time? Could you make a short checklist of daily and weekly tasks to keep you on track?

 

I hope you found this to be helpful! Next week, I’ll be looking more closely at mindset.

While you’re thinking about refocusing, are you happy with your branding? Does it tell people who you are? Are you happy with the image that you portray?

If you haven’t looked at it already, please check out my Branding Template! We have a new template in the works – a daily and weekly task list to help keep you focused!

My Branding Template and Asset Pack is a collection of my best resources to help you with your small business! Is there something you need? I’d love to hear about it!

Branding

BRANDING YOUR BUSINESS

The branding you choose for your business is the distinctive design that you use across all marketing channels. It’s how people recognize you!

In this article, I’m going to show you some resources to help you create your brand from scratch, or to rebrand.

Why create a brand

You choose a brand because you want to be consistent. Brand recognition is when people recognize the product or service because of the brand.

If you’re just getting started,  you might not have any idea what you want for branding. Don’t let this hold you back from moving forward in your business!

Rebranding

We’re approaching the new year, so I’m looking at re-branding my business. My business isn’t just me anymore and I want to consider a fresh brand for my virtual assistant business.

Actually, I just recently worked on defining my brand for my side gig – a direct sales company. As I worked on it, I created a template which you can get here.

TIPS FOR BRANDING YOUR VIRTUAL ASSISTANT BUSINESS

YVA Branding Template

In this template, I walk you through how to pick the vibe, name, colors you like, and potential icons. In this case, I was trying to choose a name for my direct sales team.

But you can totally apply this to any small business! I have a pretty good idea of what I like for my virtual assistant business (Your Virtual Associate, or YVA for short) but I will fill out the template and show you a couple of examples.

Branding Template Examples

First, you see the completed template for my direct sales team. I haven’t chosen a team name yet, so you’ll see in the logo ideas that the text still says “team name.”

Branding my Thirty-One direct sales team

Next, you’ll see my Branding Template filled in with my goals and ideas for Your Virtual Associate. As you will notice, I added an extra color dot. I couldn’t decide so I just added in another space and grabbed colors from the images I used.

Your Virtual Associate re-branding worksheet

When you purchase my Branding Template, you’ll receive instructions to walk you through the whole process!

Free Logo Design

Free Logo Design allows you to, fairly quickly, design a logo and download a low-resolution copy for free! I made a logo that I like and then I popped it into my template.

The logo I designed is in my template above, in the “biz logo ideas,” the first and last images. I downloaded the first one which I received by email. Then I edited it and promptly downloaded the new version without the text.

While we’re looking at the template I created, notice that the first image in the “images that inspire” section is the banner image on my website. I chose the other images searching in Canva for “work from home” and “home office”.

I think I chose the last image because of how clean it looks! Haha! Seriously, choose something that inspires you – either your current environment or the environment you aspire to!

Looka

Looka is another free logo creator.  It’s not free to download though. But you can get a ton of digital materials starting at around $60.

I’ve enjoyed playing with this tool, but I just happen to be happier with what I created in Free Logo Design. Hey, it’s always nice to save a few $$$!

What do you think

YVA re-branding options

What do you like for YVA? I’d love to hear your thoughts! I’m thinking Color group 2, B, and X. What do you think? When I decide on A vs B, I’ll probably go back and spend $39 to get the high-resolution copies. But in the meantime, I’m pretty happy with free!

Thanks for reading! If you haven’t joined my mailing list, please do! I send out weekly business tips geared towards small business owners!

And remember to grab the YVA Branding Template so you can hash out your own ideas!