Welcome, 2021! Thank God you’re here! Even though things won’t change overnight, there’s a mindset that 2020 just needs to be gone! Done! Buh-bye!
With the coming of a new year, it’s a great time to get refocused in all areas of your life. But for the sake of this article, I want to talk about your small business.
What does it mean to refocus
Do you know what it means to refocus? In terms of business, it could mean adjusting your vision. Or maybe reallocating resources.
But how exactly do you do that?
2 easy steps to help you get refocused
You have to start with your vision. What, historically, has been the vision of your business? For some, this will be easy to answer. For others, not so much. But don’t worry, we’ll get there!
1. What is your vision?
Ask yourself these questions:
Why did you start your business?
Who do you want to service/help?
Let’s look at my business as an example.
Why did I start my business?
I started my business so I could be home with my kids but still use skills that I’ve learned over the years. As a Virtual Assistant, I want to help small business owners who need support but don’t need a full-time employee.
Who do I want to service?
I want to provide services to small business owners.
More specifically, through my articles and products – I want to help NEW freelancers who have questions and don’t have time to take all of the courses or read all of the books.
I want my articles to be short, easy to read, and include just a few actionable items so that someone new can use the information NOW.
Why? Because I’ve purchased and taken soooo many courses and I feel like I could’ve gotten the info in so many fewer words! Lol, but I totally get it – I mean, they needed there to be more content to sell it, right?🤷♀️
Now, looking back, my vision hasn’t always been this clear. As I’ve written more articles, it’s really hit me that I think I can help new freelancers.
So that’s my new vision. This will help me stay focused when I’m thinking about what I need to do on a daily basis.
2. Reallocate resources
When we say resources, we could be talking about money or time. Ooooh, tricky! Yes, time is one of our most valuable resources!
Are you spending your time wisely? Based on your vision, should you adjust the use of your time?
I’m not adjusting my time spending habits, per se, but I did come up with a daily and weekly checklist system to keep me on track. So many times I feel like I get to the end of the day and I haven’t done something I’m supposed to do.
It seems so simple! Like, duh! But sometimes we overlook the easiest things.
Now you do it!
- What’s your vision for your business? Are you happy with it?
- Do you need to adjust your time? Could you make a short checklist of daily and weekly tasks to keep you on track?
I hope you found this to be helpful! Next week, I’ll be looking more closely at mindset.
While you’re thinking about refocusing, are you happy with your branding? Does it tell people who you are? Are you happy with the image that you portray?
If you haven’t looked at it already, please check out my Branding Template! We have a new template in the works – a daily and weekly task list to help keep you focused!
My Branding Template and Asset Pack is a collection of my best resources to help you with your small business! Is there something you need? I’d love to hear about it!