The branding you choose for your business is the distinctive design that you use across all marketing channels. It’s how people recognize you!
In this article, I’m going to show you some resources to help you create your brand from scratch, or to rebrand.
Why create a brand
You choose a brand because you want to be consistent. Brand recognition is when people recognize the product or service because of the brand.
If you’re just getting started, you might not have any idea what you want for branding. Don’t let this hold you back from moving forward in your business!
We’re approaching the new year, so I’m looking at re-branding my business. My business isn’t just me anymore and I want to consider a fresh brand for my virtual assistant business.
Actually, I just recently worked on defining my brand for my side gig – a direct sales company. As I worked on it, I created a template which you can get here.
YVA Branding Template
In this template, I walk you through how to pick the vibe, name, colors you like, and potential icons. In this case, I was trying to choose a name for my direct sales team.
But you can totally apply this to any small business! I have a pretty good idea of what I like for my virtual assistant business (Your Virtual Associate, or YVA for short) but I will fill out the template and show you a couple of examples.
Branding Template Examples
First, you see the completed template for my direct sales team. I haven’t chosen a team name yet, so you’ll see in the logo ideas that the text still says “team name.”
Next, you’ll see my Branding Template filled in with my goals and ideas for Your Virtual Associate. As you will notice, I added an extra color dot. I couldn’t decide so I just added in another space and grabbed colors from the images I used.
When you purchase my Branding Template, you’ll receive instructions to walk you through the whole process!
Free Logo Design
Free Logo Design allows you to, fairly quickly, design a logo and download a low-resolution copy for free! I made a logo that I like and then I popped it into my template.
The logo I designed is in my template above, in the “biz logo ideas,” the first and last images. I downloaded the first one which I received by email. Then I edited it and promptly downloaded the new version without the text.
While we’re looking at the template I created, notice that the first image in the “images that inspire” section is the banner image on my website. I chose the other images searching in Canva for “work from home” and “home office”.
I think I chose the last image because of how clean it looks! Haha! Seriously, choose something that inspires you – either your current environment or the environment you aspire to!
Looka is another free logo creator. It’s not free to download though. But you can get a ton of digital materials starting at around $60.
I’ve enjoyed playing with this tool, but I just happen to be happier with what I created in Free Logo Design. Hey, it’s always nice to save a few $$$!
What do you think
What do you like for YVA? I’d love to hear your thoughts! I’m thinking Color group 2, B, and X. What do you think? When I decide on A vs B, I’ll probably go back and spend $39 to get the high-resolution copies. But in the meantime, I’m pretty happy with free!
Thanks for reading! If you haven’t joined my mailing list, please do! I send out weekly business tips geared towards small business owners!
And remember to grab the YVA Branding Template so you can hash out your own ideas!